Let evidence do the talking

Liam
29 September 2017

Decisions are hard!

One thing we always keep in mind is that value lies in the quality of evidence, not the quantity.One thing we always keep in mind is that value lies in the quality of evidence, not the quantity.

Whether it’s redesigning your entire homepage or simply figuring out where to put that subscribe button – you want to make sure that you are making the right decision for you and your users.

At ATO Beta we’re big on building evidence ­– it’s why we exist. We use this evidence to help make the right decisions for users of the ATO’s digital products (you!).

We collect our evidence in a bunch of different ways, including:

  • testing projects to build organisational evidence
  • running workshops to hear stakeholder opinions
  • performing expert reviews using practitioner experience
  • establishing best practice using academic research
  • establishing a baseline to measure improvements against.

One thing we always keep in mind is that value lies in the quality of evidence, not the quantity. Our user researchers help us find out which testing method is the most appropriate for a project. This means that no matter what we have to work with, the evidence we capture is high quality.

In isolation, new ideas can be hit or miss. With quality evidence backing your decisions you can make sure that they are always a hit with your users.


Iterate, Iterate, Iterate

Start at the start. Understand the problem before you try to fix it. Change one thing at a time – then test that change with your users. Check what your research tells you and tweak what you need to. Then test again! Repeat this process until you are satisfied you are meeting your users needs (Hint: your evidence should be telling you this).

Iterating improves the quality of your evidence and helps you deliver results faster.


Practicing what we preach

We’re big on staff experience at ATO Beta – at the end of the day, they are our users too.We’re big on staff experience at ATO Beta – at the end of the day, they are our users too.

Now that we’ve said all that, you’re probably thinking to yourself ‘do they actually do any of this stuff?’

Well here’s the thing. We’re big on staff experience at ATO Beta – at the end of the day, they are our users too.

As part of improving our staff experience we recently did some un-moderated testing around a potential change that was going to take place. We asked users to take a short test from the comfort of their own computers. The evidence we built from these tests was important in shaping the future staff experience.

It was lucky we did the testing too! Most of the results that came back told us users didn’t like what they saw. This confirmed the hypothesis we had going into the testing – the changes were going to confuse people.

We were able to present the evidence we collected to the project team, along with recommendations for the next iteration – based on what users had told us.


Success is failing fast

Providing this information early in the piece means that we saved the project team, time, effort and money. They were able to then use this evidence to help make changes reflective of what the users actually wanted or expected – helping build an amazing product that improves the user experience.

Remember, quality evidence helps you make the right decisions for your users!

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